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Football enthusiasts and casual gamers alike, get ready to immerse yourselves in one of the most engaging and exciting mobile games available today – Football World. Whether you are a seasoned football fan or just looking for a fun and entertaining game to pass the time, Football World promises to deliver a unique gaming experience that will keep you hooked for hours. What is Football World? Football World is a casual mobile game that brings the exhilaration of penalty shootouts to your fingertips. Available on both Android and iOS platforms, this game is designed to offer engaging gameplay sessions that can be enjoyed anywhere, anytime. Whether you’re waiting in line, commuting, or just relaxing at home, Football World provides the perfect escape into the world of football. Key Features Engaging Penalty Shootout Mechanics The core of Football World’s gameplay lies in its penalty shootout mechanics. Players can step into the shoes of a striker or goalkeeper, taking on the challenge of scoring goals or making crucial saves. The intuitive controls make it easy to pick up and play, while the increasing difficulty levels ensure that the game remains challenging and exciting. Stunning Graphics Football World boasts high-quality graphics that bring the football action to life. From the realistic stadium environments to the detailed player animations, every aspect of the game is crafted to provide an immersive visual experience. The vibrant colors and smooth animations enhance the overall gameplay, making each match a visual treat. Social and Competitive Features One of the standout features of Football World is its social integration. Players can invite friends to join in on the fun, compete against each other, and even challenge players from around the globe. The global leaderboards add a competitive edge, allowing you to see how you rank against other players worldwide and strive to climb to the top. In-App Purchases and Special Offers Football World offers a variety of in-app purchases, including Gems and Season Passes, which can enhance your gaming experience. Gems can be used to unlock special items, power-ups, and customization options, while Season Passes provide access to exclusive content and rewards. Keep an eye out for special offers and discounts to get the most out of your Football World experience. Themed Seasons To keep the gameplay fresh and exciting, Football World features various themed seasons such as beach and street football. These themed seasons introduce new environments, challenges, and rewards, ensuring that there is always something new to look forward to in the game. Why You Should Play Football World Football World is not just another mobile game; it’s a celebration of the beautiful game. Here’s why you should download and start playing today: Easy to Learn, Hard to Master: The simple controls make it accessible to players of all ages, while the challenging gameplay keeps even the most experienced gamers engaged. Play Anytime, Anywhere: With engaging match sessions, Football World is perfect for playing on the go. Compete and Connect: Invite friends, compete in global leaderboards, and be a part of a vibrant community of football lovers. Regular Updates: The game is constantly updated with new content, features, and improvements based on player feedback. Download Football World Today Ready to experience the thrill of penalty shootouts and compete against players from around the world? Download Football World now and join the excitement: Google Play Store App Store Stay connected with us for the latest updates, tips, and exclusive offers. Follow Football World on Facebook and Instagram for more exciting content and community events.

I am not a marketing professional. I learned marketing the hard way, by experimenting first and then studying the theory. Initially, I believed that marketing was solely about acquiring new users and increasing sales. Nothing more and nothing less, just focusing on expanding the user base. Unsurprisingly, I kept failing to grow my user base, which I saw as the only purpose of marketing at that time. I was putting in the required effort but couldn't achieve a proportionate outcome. Why was I failing? It was time to return to the board room and begin the introspection process. Here are a few practical things I learned that might be useful: Marketing is not just about expanding the user base and increasing sales. These are only parts of marketing that fall under promotions (the first P of marketing). According to Philip Kotler's theory of marketing, there are actually four Ps: Product, Price, Promotion, and Place. Marketing starts with the customer, not with the product. It's about understanding and fulfilling the customer's needs and desires. The very development of a product is part of marketing. So, don't think that the marketing team will only start working once the product development is finished. You cannot think about user acquisition in isolation. Consider the impact of pricing on your marketing strategy, among other factors. Making noise is one thing, but attracting meaningful users is a different ball game altogether. It's better to start with user segmentation and target only those who need your product/service. Otherwise, even if you acquire a large customer base, you won't be able to retain them for very long. Every startup has limited resources, and it's not possible to do everything at once. You may not be able to launch a fully-fledged product from day one. So, it's better to launch a minimum viable product (MVP) and validate user needs before going for aggressive marketing. There is a reason why the "Product" is one of the four Ps of marketing. Outsourcing product development to the product team would be a mistake. Your input as a marketer can be very useful for the product, as you are building it for the customers, not the company or product team. Satisfying user needs is a marketer's primary responsibility. Sales falls under promotions and is solely driven to augment sales. Therefore, sales is not the same as marketing. Sales start from the product, while marketing starts from the customer. A salesman doesn't ask to change the product's architecture, but you, as a marketer, can suggest changes. The best marketing occurs when your consumers start marketing for you. Word of mouth is still the most powerful form of marketing, and no amount of cash spent on user acquisition can dominate it. So, before spending on marketing, think about whether you are creating something worthy of word-of-mouth promotion. It's difficult to achieve but always helpful. Psychology can be really useful in marketing to understand user needs and behaviors. Familiarity with concepts like the principle of scarcity, the principle of reciprocity, social proof, and others can act as catalysts in your marketing efforts. Marketing can be costly if not done correctly. Relying too much on money to scale a product isn't a great idea. Most successful startups scale their products organically. Just imagine the cost of scaling WhatsApp among billions of users if you applied the standard cost-per-acquisition and lifetime value (LTV) theories. It's neither wise nor sustainable. There are many things to consider before acquiring users, during user acquisition, and after acquiring users. Marketing works in all three stages, not just in user acquisition, and having a holistic understanding can yield magical results

Embarking on a startup journey can be both thrilling and challenging. In this article, we uncover 20 crazy yet insightful aspects of the startup world that every aspiring entrepreneur should know. From debunking common misconceptions to highlighting crucial success factors, these points will help you navigate the complexities of building and growing your business. Your first business plan serves primarily as an educational tool and has little to no use in the real world. You will likely discard it once you dive into the actual business. In most cases, your final product will differ significantly from the first prototype you develop. In the tech industry, 80% of your effort may yield little or no return, as the payoff tends to be highly asymmetrical. Marketing can be expensive if not done correctly. Acquiring users requires significant investment, so approach it wisely. A feature is not a product, and a product is not a business. A successful business combines multiple elements, like a cocktail. Selling your product is as important as creating it. "Build it, and they will come" doesn't apply. Develop a marketing plan before you even start product development. Virality is not automatic; it is carefully orchestrated. There is no free lunch in business. Someone must cover your expenses. Treat capital with respect, as it's hard to come by. No customers = no business. Acquiring users is challenging, and retaining them is even harder. Ultimately, your success depends on user retention, not just acquisition. Many entrepreneurs overestimate their revenue projections and underestimate expenditures, demonstrating a self-serving bias in the business world. Listen to your customers without letting their opinions dictate your every move. Be mindful: always listen, but don't always follow. Standard theories may not apply to your specific situation. Conduct experiments and gather real data rather than relying solely on theoretical data. Funding always comes with terms and conditions. Money matters more than you might think. While it can't solve every problem, it provides the necessary leverage to take calculated risks. Building a business requires diverse skills across multiple fields. No single person can possess them all. It's all about the team. Unwavering trust in your team goes a long way. Doing business is brutal. The market is unforgiving, so be prepared. Disruption is often misused in the startup world. The adoption of new technology or products causes disruption, not the technology or products themselves. A great product is defined by its user experience, not its features. Delivering an exceptional user experience fosters habit formation and product loyalty. Building the right company culture is one of the most challenging tasks in a startup's growth journey. Many founders realize this too late. Culture influences the products, features, and overall direction of a company. In conclusion, starting a business involves a multitude of factors that may not always align with common beliefs or expectations. By understanding the importance of a strong team, effective marketing, and user retention, you'll be better equipped to face the challenges ahead. Always remember that experience, not just features, make a great product, and building the right company culture is crucial to your startup's success.

Typically, startups kick off with an idea, develop the product, and then strategize their go-to-market plan (the "what" of the business). The conventional product development process is often based on assumptions, with users left out of the equation initially. It's common for startups to seek user feedback only after launching the product. Achieving product-market fit is essential for success, but it's improbable that it will happen on the first attempt. Identifying the right problem for the right customers is challenging and often requires a team to rely on experimentation to find the ideal product-market fit. Marketing can be expensive if not executed correctly. Spending a disproportionate amount of money on user acquisition can drain your resources and jeopardize your entire business. So, what's the solution? One approach is to focus on building an audience before embarking on full-fledged product development. For example, the popular game Pokémon Go released a viral video before launching the app. As your audience connects with you, not just your product, they are more likely to embrace an early-stage product. This approach provides room to iterate your product and receive real-time feedback from the audience. It's an effective and leaner way to find the product-market fit without making substantial upfront investments. After all, every business needs a loyal audience (users, consumers, or clients) to thrive, whether before or after launching a product. So why not try building an audience first and a product later?

The startup ecosystem presents a variety of opportunities and challenges for entrepreneurs. Two primary types of startups are funded and unfunded startups. Here, we explore the differences between these two categories and how they impact the way startups operate. 1. Professionalism and Organization: Funded startups tend to be more professional, organized, and structured due to the involvement of investors. They also face more scrutiny from government regulators, and public entities, and their accountability and stricter corporate governance within funded startups. 2. Financial Resources: Funded startups typically have a better balance sheet and substantial capital in the bank, allowing them to take more financial risks without jeopardizing their entire business. This financial stability enables them to invest in growth strategies, hire top talent, and pursue market opportunities more aggressively than their unfunded counterparts. 3. Autonomy: Unfunded startups often enjoy more autonomy compared to funded startups, as the latter face constant interference from investors. However, this interference can sometimes be beneficial by providing independent and objective insights, leading to better decision-making and strategic planning. 4. Growth: Funded startups may experience faster growth due to their access to capital, while unfunded startups face more constraints and potentially slower growth. The accelerated growth of funded startups can help them gain market share, attract more customers, and outpace competitors. 5. Management Freedom: Funding usually comes with terms and conditions that can limit the freedom of management in execution. Funded startups may need to prioritize investor interests and expectations, which could potentially affect the startup's original vision and goals. 6. Public Perception: Funded startups often receive more media attention and glamour, making even small mistakes costly. This heightened visibility can put additional pressure on founders and employees to perform well and maintain a positive public image. 7. Flexibility: Unfunded startups can pivot their business, products, or strategies more easily, as they don't require board approval for every decision. This flexibility allows them to adapt quickly to market changes and capitalize on new opportunities. 8. Decision-Making Controversies: Unfunded startups generally face fewer controversies in decision-making processes, as they don't have to navigate the differing opinions and interests of investors or board members. 9. Handling Difficult Times: During challenging periods, funded startups may experience investor intervention in day-to-day operations, making things messy. This interference can strain relationships between founders and investors, complicating the decision-making process and hampering the startup's recovery. 10. Sustainability: Unfunded startups, with limited capital, often focus on organic growth, resulting in greater sustainability in the long run. This approach helps them build a solid foundation for their business and develop a loyal customer base. 11. Entrepreneurial Maturity: Bootstrapping can make entrepreneurs more mature and prudent in their decision-making. Unfunded startup founders often learn valuable skills in resource management, budgeting, and prioritizing, making them more resilient and adaptable in the long run. 12. Board Composition: Funded startups typically have diverse board compositions, which can lead to misaligned visions for the company. This diversity can sometimes result in conflicting opinions and strategies, making it challenging for the startup to maintain a cohesive direction. These observations stem from working in the startup ecosystem for over two years. However, it is essential to note that every startup is unique and cannot be painted with the same brush. Each company's experience will differ based on various factors, including the industry, management team, and market conditions.

If older individuals have the benefit of vast experience, young people have other advantages, such as: 1. No liability: The first logical question for a sane person would be, "What will I get five years down the line after starting a business?" This is a legitimate question to ponder about. Though there is no certainty for outcomes in startups, a young person's second legitimate question would be, "What do you have to lose?" In the worst possible case, you may not earn anything. That's all! Failure is not a setback to your career. You can go back to the job market anytime, and the experience in startups counts a lot. 2. No dependents: As a young person, you likely have fewer financial responsibilities and dependents, which means you can take more risks without jeopardizing others' well-being. 3. Agility: Eric Ries, the author of the renowned book "Lean Startup," can vouch for the agility and experimentation while developing a product. Agility is perhaps the most crucial trait to find the product-market fit. A young person has no legacy issues; everything is new to them, which makes them more agile with respect to their counterparts. 4. The best source of learning: If you cannot come up with any good reason to start a business, you can certainly consider learning as a driving force. In colleges, you only learn theories. Starting a business gives you an opportunity to implement those theories and acquire hands-on experience. 5. New perspective about everything: Being young means you can bring fresh ideas and perspectives to the table. Your creativity and innovative thinking can be a significant asset in starting a business. 6. Free advice and mentorship: Many experienced entrepreneurs are willing to provide guidance and mentorship to young business owners, helping them navigate the challenges of starting and growing a business. 7. Benefit of the doubt: As a young entrepreneur, people may be more forgiving of your mistakes and more likely to give you a second chance. This can be a valuable advantage when you're learning and growing your business. It's true that more than 90% of startups fail in the first five years. However, the end goal of a business is not just to make money. Starting a business is a great learning experience, even after failure. Embrace the unique advantages of being a young entrepreneur and use them to create a successful and fulfilling business journey.

Business is never about risk mitigation; it's always about risk management. You cannot get rid of risks as long as you are running a business. The conventional wisdom would suggest that the concept of a contingency budget is a manifestation of a risk-averse attitude. Saving money for unpredictable emergent situations reflects a conservative approach towards business. In this article, I will discuss how contingency budgets enable you to take more risks. If you think about allocating a contingency budget, money is a tool used to deal with unseen and unknown future; it is not the end goal. Broadly, any kind of risk can be constructed based on two parameters: With respect to scale (Low risk and High risks) With respect to consequences (Reversible and irreversible) So, effectively, any risk will fall into one of the following four categories: Low risk with reversible consequences Low risk with irreversible consequences High risk with reversible consequences High risk with irreversible consequences Based on this framework, the first three categories can be managed easily and do not necessitate much deliberation in decision-making. Though, all kinds of risks should be contained before spilling out of control. For the interest of this article, only the fourth category is in our focus: high risk with irreversible consequences. Every transformational decision falls into the fourth quadrant of the risk graph. In this quadrant, risk is high and consequences are irreversible. Once you fire the bullet, you cannot take it back. Such high stakes make every decision-maker cautious and deliberative. On the other hand, every few years, businesses face the dilemma of maintaining the status quo or making transformational changes to adapt to the changing needs. At this inflection point, situations warrant transformational course correction to be done at the right time. It is a drastic change needed to be done without facing extinction. This paradigm shift requires capital investment without any immediate return, and investing money from the existing business may squeeze the market share. So, having a contingency budget works as a start-up's initial capital, which enables you to take the necessary risks to deal with forthcoming challenges without hindering the existing business. Benefits of Contingency Budgets: Risk-taking becomes easier: Risk is not free, and the cost of risk can be predicted only to a limited extent. In such uncertain scenarios, taking risks that can pose a threat to the entire business would not be wise. Hence, keeping aside a separate budget gives the leverage to take more risks. Contingency budget provides the last mile of defence: We know nothing about the future except that it will not remain constant, and the outcome in any business is predicated on anticipation, expectation, and prediction. At the end of the day, the truth is that anything can go astray. Having a contingency budget provides the last mile of defence for your business. You can take care of long-term interests: Pursuing any worthwhile, meaningful endeavor takes time. In the meantime, one has to deal with various setbacks that can divert you from the long-term vision. Peace of mind: Finally, peace of mind is not a bad thing to have. At the end of the day, every decision boils down to act or not to act. It could be tricky without any safety net to deal with the worst-case scenario. So, why not decide.

I have been living a quite passive life for a very long time, and I had a terrible habit of prolonged sitting, which seems to be an innocent human activity, but it is not. Sitting beyond a limit can be as bad as smoking (metaphorically), especially when sitting on a hard surface. I had this habit, and I suffered from spasms. As a consequence, I had to take bed rest multiple times to get into good shape. Now, I am fine, thankfully. After seeing a doctor and physiotherapist, they told me that I needed to change my lifestyle and become more active. I had to get rid of my prolonged sitting habit. As you know, changing habits can be difficult, even if you want to. So, how did I recover and achieve good health? The answer is pretty simple: I used the technique of nudging to change my behavior. Theory of Nudging Nudging is based on positive reinforcement or indirect suggestions to influence the behavior or decision-making of a group or individual. It contrasts with other methods like law enforcement, legislation, mandates, education, and the concept of reward and punishment to modify our behavior and decision-making. Banning cigarettes is not a nudge, but keeping them out of sight in shop displays can be considered a nudge. I needed a nudge at the right time, after 30–40 minutes, to stand up and walk. So, I bought an iWatch to nudge me at the right time so that I could take appropriate action. And it worked for me. The Health app in my watch tracks information like calorie burn rate, knows when I'm sitting or being active, etc. If I'm not active in any hour, it notifies me to stand up and take a walk. Applications of Nudging The technique of nudging can be used in any context where you want to influence human behavior without forcing anyone or reducing the number of choices. Nudging works like a trigger, designed in certain ways to make us behave and act in a predefined fashion, without our conscious or subconscious awareness. Product Design: There are default settings given while installing software. Default settings make your job easier and enhance the user experience without taking away other available options. Every good design is created in such a way that it influences users to give preference to one option over others. Every designer is a choice architect who provides the context for users to make choices. Marketing and Advertising: The very definition of advertising is to influence consumers to choose a product over other available options. Ads are not shown to educate consumers; rather, they are shown to nudge you to buy, or at least consider buying, the advertiser's products. Supermarket Product Arrangement: Ever wonder why there are chocolate bars at the billing counters and grocery items at the far end of the supermarket? It is not a random arrangement; rather, it is by design to nudge your decision-making. Getting Healthy: Go and buy any smart wearable. Set a small health goal first and keep completing your goals. Then gradually, increase the difficulty level and follow the cycle to reach the target day by day. It will be a source of positive reinforcement. Nudge is Not Law. It is Psychology.

Mobile wallet started around two decades back with four advantages over the normal cards transaction. It will not share any cards information with merchants hence mobile wallets are safe and eludes stealing of data from thieves. The success rate of payment used to be very low due to typo error in feeding of cards information and lack of technological advancement. Due to lack of point of sale (POS) terminal, making cashless transaction was difficult. Mobile wallet is simple to use! Present Scenario With technological advancement and stickiness of regulatory bodies (mainly PCI-DSS), stealing data is next to impossible. With the given option of saving card details and handy uses of laptop and mobile phone, chances of typo errors are very minute. POS is ubiquitous in information age. Most of the shops have provision to make card payment. It is more accessible than wallet. How can a mobile wallet be simple? It is neither source nor destination. Mobile wallet solution (3 step process) Card Payment solution (2 step process) Disadvantages of Mobile wallet There is limit on amount of transaction a person makes through mobile wallet. Currently, you cannot make any transaction more than ten thousand. Mobile wallets are not saving bank account. You do not get any interest for keeping money in mobile wallet. Hence, it is not wise to keep large sum of money in wallet. Mobile wallet is not universal payment. Every merchant does not accept mobile wallet but most do accept card payment. What used to be great about mobile wallet is now, obsolete concept. No matter how much Paytm try to push, it is not sustainable in the long run if does not make any revolutionary changes in the present system. With advent of Unified Payment Interface (UPI), it makes mobile wallet even more irrelevant. Mobile wallet has been just a shortcut to avoid card payment which was great 10 years back. Now, we do not need such shortcut anymore with the advancement in technology.